Leave it to LG Electronics, one of the largest television manufacturers in the world, to take a new technology and make it even more spectacular.

LG Electronics recently announced its new curved screen OLED TV. According to the company, this uniquely shaped screen, the first of its kind, will give viewers an “IMAX-like” viewing experience. The 55-inch screen of the 55EA9800 Curved OLED TV is less than an inch thick, including thin transparent film speakers built in to the stand.

OLED TVs are not new; companies began producing these leading-edge screens in late 2011, but the price prohibited many consumers from purchasing the products. OLED TVs are similar to the LED screens consumers have come to love, but with many advantages. The flat panels are made up of millions of tiny organic LED lights, which are self-illuminating, meaning they need no lamps. This means thinner screens, more color consistency regardless of viewing vantage point and greater energy efficiency.

If an OLED screen is good, a curved OLED screen is even better. The curvature of the screen will work with the color consistency of the OLED technology, giving viewers a movie-like viewing experience in the comfort of their homes. Or at least that’s the assumption; because this is the first screen available, curved-screen consumer sets aren’t available for testing.

As an added bonus, the 55-inch OLED curved-screen will include LG’s WRGB and Color Refiner technologies for rich, vibrant color. All these features add up to one incredible device.

Of course, “incredible” will cost you. The set is available for pre-order in South Korea for a whopping 15 million KRW (that’s $13,500 in USD.) LG says the curved-screen OLED TV will ship later this year, and information and pricing for other markets will be announced in the months ahead.

Is better viewing worth the price? Consumers will soon find out.